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Cookies – The Elephant In The Room For Digital Businesses

Since the early days of the internet, cookies have been the primary method publishers and advertisers have relied upon to target consumers on the web. Without cookies, targeting digital campaigns would have been very hit or miss – providing a poor experience for consumers and inconsistent ROI for advertisers and publishers. Matt Rousseau, managing consultant at Frog Data, with editorial insight from consultant Edouard Payne, assesses what the imminent changes to cookies will mean for the industry. ....

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