Dentsu Malaysia consolidates all AIA Malaysia's creative business
February 25 2021, 11:20 am | BY Kim Shaw | 1 Comment Dentsu Malaysia has won all of AIA’s creative retainer services in Malaysia, with immediate effect. Dentsu, who is already managing the company’s takaful arm, AIA PUBLIC Takaful Bhd., will become the sole creative agency of record to further support the brand in delivering its purpose of empowering Malaysians to make healthy living choices during a post-covid world of accelerated change. The move aims to maximise AIA’s branding investments to drive sustainable business growth. As a partner, dentsu will run the account based ...
Source: campaignbriefasia.com