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Reprise Digital, the full-service integrated communications agency within the IPG Mediabrands network, was engaged by leading insurer AIA Malaysia to release a festive Chinese New Year (CNY) short film.
February 25 2021, 11:20 am | BY Kim Shaw | 1 Comment Dentsu Malaysia has won all of AIA’s creative retainer services in Malaysia, with immediate effect. Dentsu, who is already managing the company’s takaful arm, AIA PUBLIC Takaful Bhd., will become the sole creative agency of record to further support the brand in delivering its purpose of empowering Malaysians to make healthy living choices during a post-covid world of accelerated change. The move aims to maximise AIA’s branding investments to drive sustainable business growth. As a partner, dentsu will run the account based ...
AIA Malaysia consolidates creative duties with dentsu Details 24 February 2021 AIA Malaysia has consolidated its creative duties with dentsu Malaysia, with immediate effect. Dentsu's Merdeka LHS is currently already managing AIA PUBLIC Takaful, the company's takaful arm, and the consolidation will see dentsu manage AIA's conventional life entity. The duties will be led by dentsu One. According to AIA's spokesperson, the pitch was held in the fourth quarter of last year and saw dentsu, Leo Burnett, and Reprise Digital vying for the account. The appo...
February 9 2021, 10:12 am | BY Kim Shaw | No Comments Reprise Digital was once again engaged by leading insurer AIA Malaysia to release a festive Chinese New Year short film. The film titled ‘Saving Chinese New Yay’ centres around the Ong family’s Ah Ma (grandmother), who is disappointed that she will be unable to see her family for reunion dinner this year. In an inspired twist, the Ong grandchildren use their high-speed network connections to execute a remote plan, helping their beloved Ah Ma and saving Chinese New Year. Amir Faiz, Group Creative Director of Reprise, said: ...
Pretense of espionage since august 2016. we thank our swiss partners for their you a existence in negotiating the -- negligence -- for their assistance in freeing him. we will continue to work hard to bring home all of our citizens wrongfully held captive overseas. >> definitely glad to have mr. wang back on his way to the country. we did an interview with his wife in princ princeton. she said she believed the only thing he was guilty of was being an american. this was a hostage situation. the background on this shows that as a grad student in princeton mr. wang was direct with the iranian gov...