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Mawarni Adam's marketing consultancy sets foot in SG, names advisory board Details Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene. Mawarni Adam has expanded her branding, marketing and communications consultancy, Marqetr, into Singapore. According to her, Singapore was chosen because of its strategic location, a competitive workforce, pro-business environment, and forward looking economic policies, which makes it the world's gateway to Asia, and Asia's gateway to the world. This comes a few months after Mawarni rev...

AIA Malaysia consolidates creative duties with dentsu Details 24 February 2021 AIA Malaysia has consolidated its creative duties with dentsu Malaysia, with immediate effect. Dentsu's Merdeka LHS is currently already managing AIA PUBLIC Takaful, the company's takaful arm, and the consolidation will see dentsu manage AIA's conventional life entity. The duties will be led by dentsu One. According to AIA's spokesperson, the pitch was held in the fourth quarter of last year and saw dentsu, Leo Burnett, and Reprise Digital vying for the account.  The appo...

Dentsu Malaysia Tan Kien Eng CEO PETALING JAYA: Dentsu Malaysia has appointed Tan Kien Eng (pic) as its new chief executive officer. He would report to Ashish Bhasin, CEO of dentsu Asia Pacific. Nicky Lim, Tan’s predecessor is moving on from his role to pursue other interests. Tan is a results-orientated leader with over 30 years’ experience in advertising and communications. Viewed by many as a home-grown creative icon he has held senior leadership roles in the industry for 15 years and has a strong reputation for client-centricity and brand growth. Formerly CEO of Publicis Groupe Malays...

Leadership change at dentsu Malaysia as Tan Kien Eng takes over Details 05 February 2021 Dentsu Malaysia has named Tan Kien Eng as CEO, effective 8 February, taking over from Nicky Lim who is moving on to pursue other interests close to six years after he first took over in 2015. Tan (pictured left) will report to Ashish Bhasin, CEO, dentsu Asia Pacific. Meanwhile, Lim (pictured right) will leave on 15 February to ensure a smooth transition of leadership in the market. Tan will be responsible for continuing the business’ transformation journey, d...