dentsu Malaysia names Kunal Roy CEO of creative service line Details 22 July 2021
Dentsu Malaysia has appointed Kunal Roy (pictured) to the newly created role of CEO dentsu creative service line. Roy (pictured) will initiate the transformation of dentsu malaysia’s creative line of service in tandem with dentsu international’s brand evolution and simplified business model, developing a modern creativity offering underpinned by a new delivery model called “AOR - agency of record - on demand”.
Roy brings 20 years’ worth of experience with agencies such as Leo Burnett, Saatchi & Saatchi, Cheil Worldwide, Ogilvy, BBDO, and TBWA\. According to dentsu, he has a demonstrated track record in building brands with clients such as Samsung, Coca Cola, adidas, McDonald’s, Unilever, P&G, Standard Chartered Bank, Mondelez, Nestlé, Ministries of Tourism, Etihad Airways, Axiata, and Maxis. He was previously chief strategy officer at Publicis
Publicis Groupe names Malaysia MD to oversee media and digital Details 03 March 2021
Publicis Groupe Malaysia has appointed Sudarshan Saha as MD - media and digital. According to his LinkedIn, Saha (pictured) will be responsible for driving the business growth of Starcom, Zenith, Spark Foundry, Performics, Digitas and PMX. It is understood that he began his role on 1 March.
He reports to Publicis Groupe CEO for Malaysia Neil Hudspeth, with regional reporting to Ian Loon who was appointed Publicis Groupe CEO for media and digital across Singapore, Malaysia and Indonesia in the fourth quarter of last year. Saha will lead a newly configurated team of senior leaders and digital experts, notably Piyee Wong, Randolph Tan, May Har Siew, Karan Tyagi, Vinod Kumar, Shelly Ng and Ugandhar Pilla.
AIA Malaysia consolidates creative duties with dentsu Details 24 February 2021
AIA Malaysia has consolidated its creative duties with dentsu Malaysia, with immediate effect. Dentsu s Merdeka LHS is currently already managing AIA PUBLIC Takaful, the company s takaful arm, and the consolidation will see dentsu manage AIA s conventional life entity. The duties will be led by dentsu One. According to AIA s spokesperson, the pitch was held in the fourth quarter of last year and saw dentsu, Leo Burnett, and Reprise Digital vying for the account.
The appointment seeks to maximise AIA s branding investments to drive sustainable business growth. Dentsu said it will run the account based on its philosophy of teaming without limits where it brings the best of dentsu to deliver maximum results, regardless of agency. According to dentsu, this will allow for an integrated model that will help evolve AIA s brands to be future-fit in this virtual ec
Dentsu Malaysia Tan Kien Eng CEO
PETALING JAYA: Dentsu Malaysia has appointed Tan Kien Eng (pic) as its new chief executive officer. He would report to Ashish Bhasin, CEO of dentsu Asia Pacific.
Nicky Lim, Tan’s predecessor is moving on from his role to pursue other interests.
Tan is a results-orientated leader with over 30 years’ experience in advertising and communications. Viewed by many as a home-grown creative icon he has held senior leadership roles in the industry for 15 years and has a strong reputation for client-centricity and brand growth.
Formerly CEO of Publicis Groupe Malaysia, his teams have won multiple awards for their clients under his stewardship.