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Sentosa splits marketing team in two, promotes new director of brand and marketing comms Details 13 April 2021 Sentosa Development Corporation (SDC) has split its marketing and experience team into two separate divisions: the marketing and guest experience division, and the business and experience development division. The new marketing and guest experience division is led by its former director, brand, marketing and communications, Mira Bharin, who has since been promoted to divisional director, marketing and guest experience. In her current role...

Sentosa hunts for new deputy director of brand and marketing Details 01 April 2021 Sentosa Development Corporation (SDC) is looking to hire a new deputy director of brand and marketing. In a LinkedIn job post, SDC said the appointed individual will be tasked to define and establish the mid to long-term branding and marketing strategies aimed at driving Sentosa’s brand growth locally and regionally. He or she will need to ensure that all marketing efforts rolled out aligns with Sentosa’s goals and values. The appointed individual will also have ...

Mawarni Adam's marketing consultancy sets foot in SG, names advisory board Details Subscribe to our Telegram channel for the latest updates in the marketing and advertising scene. Mawarni Adam has expanded her branding, marketing and communications consultancy, Marqetr, into Singapore. According to her, Singapore was chosen because of its strategic location, a competitive workforce, pro-business environment, and forward looking economic policies, which makes it the world's gateway to Asia, and Asia's gateway to the world. This comes a few months after Mawarni rev...

/ Posted on 31 December, 2020 8:51 Emerging from the pandemic, tours and activities are becoming more intimate and digitalised, and featuring sharper storytelling, finds Anne Somanas The shift in guest touchpoints for experiences post-Covid is not just about safety; it’s about new forms of delivery, more deliberate choices by travellers and the rise of virtual and hybrid experiences that can enhance experiences even further. Heavier doses of social distancing and sanitisation, more intimate experiences in smaller groups, a proclivity for less congested spaces and new forms of delivery and n...

SDC tapped into the popularity of Nintendo’s Animal Crossing: New Horizons It’s that time again, when we look back at the agencies, the brands, the organizations, movements and trends that have shaped the past year. In 2020 – a year so many of us would like to forget – our industry of problem solvers proved time and again that they have what it takes to muck in, help out, ask questions, shape cultures and change the world. It is them that we celebrate in our New Year Honors. The Covid-19 pandemic has decimated the tourism industry and recovery will take time as mass international tra...