Sentosa hunts for new deputy director of brand and marketing Details 01 April 2021 Sentosa Development Corporation (SDC) is looking to hire a new deputy director of brand and marketing. In a LinkedIn job post, SDC said the appointed individual will be tasked to define and establish the mid to long-term branding and marketing strategies aimed at driving Sentosa’s brand growth locally and regionally. He or she will need to ensure that all marketing efforts rolled out aligns with Sentosa’s goals and values. The appointed individual will also have to drive growth in guest visitation and spend metrics, as well as develop and execute integrated marketing campaigns and initiatives across all relevant marketing channels. Additionally, the individual has to ensure a consistent holistic brand experience for guests across different platforms (online, offline, and on-island), and is tasked to translate these experiences into brand love and loyalty.