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Belgium has witnessed the crushing of 2,352 cans of Miller High Life beer, an American brand known for its "Champagne of Beers" slogan, as Belgian customs authorities deemed the moniker a misuse of the term "Champagne." The move came after a trade association for the Champagne industry complained that the term should be used only…
Belgium has destroyed a shipment of American beer after taking exception to its maker's slogan that it was "The Champagne of Beers."
Belgian customs crushed the 2,352 cans of Miller High Life beer earlier this week, reasoning that they were improperly labeled as Champagne.
Belgian customs crushed the 2,352 cans of Miller High Life beer earlier this week, reasoning that they were improperly labeled as Champagne.
Belgium has destroyed a shipment of American beer after taking exception to its maker's slogan that it was "The Champagne of Beers."