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One of the minds behind the beer Blue Moon is bringing a different kind of beer to the market that gives another type of buzz. It's just one of the companies working to bring cannabis-infused drinks to Colorado.
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Blue Moon founder’s nonalcoholic, THC-infused beer startup raises $2.4M Images courtesy of Ceria Brewing) Keith Villa is feeling a sense of deja vu. The brewmaster founded Blue Moon in 1995 during the rise of microbreweries in the U.S. Now, he’s focused on growing his new nonalcoholic and THC-infused beer brand, Ceria, in the midst of a “nonalcoholic beer movement,” he said. “It’s almost like reliving the craft beer revolution all over again. Except, in this case, it’s comprised of NA beers and cannabis beverages, which are in their infancy right now,” Villa said. “One thing...
, a BizWest news partner. Keith Villa is feeling a sense of deja vu. The brewmaster founded Blue Moon in 1995 during the rise of microbreweries in the U.S. Now, he’s focused on growing his new nonalcoholic and THC-infused beer brand, Ceria, in the midst of a “nonalcoholic beer movement,” he said. “It’s almost like reliving the craft beer revolution all over again. Except, in this case, it’s comprised of NA beers and cannabis beverages, which are in their infancy right now,” Villa said. “One thing I pride myself on is looking at white space in the market — meaning trends brew...