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Blue Nile Expands Leadership Team to Unlock Brand Growth Through E-Tailer Business Strategy


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SEATTLE, April 13, 2021 /PRNewswire/  Blue Nile, the largest online retailer of certified diamonds and fine jewelry, announced the appointment of several senior leaders further positioning the company for growth. Under the leadership of Chief Executive Officer Sean Kell, Blue Nile s new leadership team will empower the company s next phase of growth by bringing together physical and digital operations to elevate the brand by providing consumers with one seamless experience.
It is a very exciting time for Blue Nile as we build on the company s two decades of industry leadership while rapidly innovating to meet the needs of the modern consumer. said Sean Kell, Chief Executive Officer of Blue Nile. The additions to our leadership team, combined with our e-tailing business strategy creates new opportunities for Blue Nile and extends our market position as a best-in-class diamond and fine jewelry retailer. ....

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