DOOH trade body DPAA opens UK office to front EMEA expansion
UK brand board includes media chiefs from Unilever, KFC, PepsiCo, McDonald’s and Sky.
Source: campaignlive.co.uk
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Top News In Ben Bold Today - Breaking & Trending Today
IAB UK: Digital ad industry contributes £129bn to UK economy
Report combined economic modelling, data analysis and consumer research.
Source: campaignlive.co.uk
Mail reports Gary Lineker dropped by Walkers on day he signs three-year deal
The presenter has not appeared in Walkers ads since 2021 but remains a brand ambassador.
Source: campaignlive.co.uk
M&S parts ways with House 337
House 337 has worked with retailer since 2019, when Odd Group won Clothing and Home account.
Source: campaignlive.co.uk
Wonderhood crosses finishing line in Coral creative review
Appointment concludes four-month process, overseen by Entain interim CMO Jeremy Hemmings and intermediary Frazer Gibney.
Source: campaignlive.co.uk