Heineken appoints new UK marketing director
Former UK marketing boss Gillane was a regular in Campaign's Power 100.
Source: campaignlive.co.uk
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How effective is calling out rival brands in ads?
Nationwide's 2023 ad featuring Dominic West slating rival branch closures went down like a bounced cheque with real-life banking bosses. Campaign asks if calling out the competition is good practice.
Source: campaignlive.co.uk
Don't Panic ad highlights impending 'Cost of loving crisis'
Agency's campaign attacks government policy that raises salary requirement for UK citizens hoping to live with foreign partners.
Source: campaignlive.co.uk
Birds Eye appoints Elvis to handle UK brand creative
Elvis already worked with Birds Eye on below-the-line marketing, including digital and social.
Source: campaignlive.co.uk
Nationwide and NCA's TV spot lampoons corporate bluster and customer disregard
Campaign follows NCA's 2023 debut work for Nationwide.
Source: campaignlive.co.uk