Why Veeba is a loss-making company by choice, explains founder Bahl, ET Retail
Veeba: Explaining the strategy, the founder said, “I don’t want to take the money home. Every year me and my CFO plan in such a way that our EBITDA is between +0.5 to -0.5. So, we use this money for advertising and new product launches to fuel our growth.”
Source: indiatimes.com