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Jacob and Co is the brand behind some of the most viral moments of the year and CEO Benjamin Arabov is revelling in his newfound place atop of the watch industry.
After donning a watch choker, Rihanna wears an anklet watch sparking interest in pendant watches and ring watches.
Our editors picked their favorite new watches of 2023, from Rolex's Oyster Perpetual and 1908 models to Vacheron's teeny new Overseas and more.
It is museum worthy; it's a work of art that took more than three years in the making. At $20 million a piece, Billionaire Timeless Treasure from Jacob & Co is one of the most expensive watches ever crafted.
Jacob & Co has launched the Billionaire Timeless Treasure – a one-of-a-kind $20m timepiece crafted with rare yellow diamonds.