Anheuser-Busch's US marketing chief to exit as Bud Light sales slump drags on
Anheuser-Busch InBev's top marketing executive in the U.S. is set to depart the company, several months after its Bud Light brand's controversial partnership…
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Anheuser-Busch InBev's top marketing executive in the U.S. is set to depart the company, several months after its Bud Light brand's controversial partnership…
Benoit Garbe, the U.S. chief marketing officer for the beer giant, is resigning at the end of the year "in order to embark on a new chapter in his career," the company said in a statement to CBS MoneyWatch.
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U.S. marketing chief Benoit Garbe is leaving at the end of a year that saw Bud Light lose its sales title to Modelo Especial, capping a long slump for the brand.
The marketing head for Anheuser-Busch will step down at the end of the year, a decision that comes months after its Bud Light brand saw a dip in sales following the company’s controversial partnership with a transgender influencer. Benoit Garbe, the U.S. chief marketing officer for Anheuser-Busch, will resign at the end of the year…