Anheuser-Busch Makes Changes to Company Amid Bud Light Boycott
Anheuser-Busch revealed that it is making attempts to change its marketing structure in the midst of a backlash ...
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Anheuser-Busch revealed that it is making attempts to change its marketing structure in the midst of a backlash ...
The company also made changes so that its most senior marketers are more closely connected to all brand activities.
NEW YORK (AP) -- The marketing executive who oversaw a partnership between Bud Light and a transgender influencer is taking a leave of absence after it snowballed into cries for boycotts from some angry customers, according to media reports.
The brand works with influencers to reach various customers, but critics said they would stop drinking Bud Light.
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