It Was A Bad Real Estate Deal, Not A Bad Meal Deal That Killed Red Lobster
When the venerable Red Lobster restaurant chain filed for bankruptcy and announced it would be closing dozens of locations, the news didn't come as a surprise. Red Lobster had been struggling for years and the filing came on the heels of a highly publicized, equally ill-fated "all-you-can-eat" shrimp promotion. Although the shrimp promotion may have been a contributing cause, a deeper analysis reveals that a bad real estate deal killed Red Lobster. In 1968, Red Lobster pioneered the semi-casual