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Barcelona-based Heura, a disrupter in the plant-based protein space since 2017, has a product hitting shelves shortly in Spain and France that it reckons Heura, a disrupter in the plant-based protein space since 2017, has a product hitting shelves shortly in Spain and France that it reckons will have the most committed meat eaters sitting up in disbelief.
Sales of plant-based foods in 13 European countries hit a record high of €5.7 billion last year, with a growth rate of 22 percent since 2020, according to a report by the Good Food Institute Europe.
Backed by NBA player Ricky Rubio and footballers Sergi Busquets and Sergi Roberto, Barcelona-based Heura says it's gearing up for what will be one of the biggest Series B funding rounds for the vegan meat sector in 2023.
Backed by NBA player Ricky Rubio and footballers Sergi Busquets and Sergi Roberto, Barcelona-based Heura says it's gearing up for what will be one of the biggest Series B funding rounds for the vegan meat sector in 2023.