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Shoppers' Blended Trust For Product Recommendation Sources Prompts Need For Cross-Channel Ads kamcity.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from kamcity.com Daily Mail and Mail on Sunday newspapers.
With UK shoppers now demanding more ‘blended’ product recommendations, both from traditional ad channels, as well as from brands and retailers they already trust, retail businesses will need to evolve their channel-mix for consumer engagement, the latest research from ADvendio, the omnichannel advertising solution provider, suggests.
UK shoppers' blended trust for product recommendation sources prompts need for cross-channel ads – International Supermarket News internationalsupermarketnews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from internationalsupermarketnews.com Daily Mail and Mail on Sunday newspapers.
With UK shoppers now demanding more ‘blended’ product recommendations, both from traditional ad channels, as well as from brands and retailers they already
Demand from shoppers for engagement through in-aisle digital signage and ads served at the shelf edge is driving the growth of retail media in-store. What do
Recent findings expose a trend among UK retail marketers, who risk customer dissatisfaction and dwindling revenues by allocating marketing spend to low-stock items.
UK shoppers propensity to be influenced by ads at the shelf-edge is growing, as consumer demand and retailer adoption of retail media networks in-store
51% of shoppers more likely to convert when served shelf-edge digital ads, as in-store retail media effectiveness grows – International Supermarket News internationalsupermarketnews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from internationalsupermarketnews.com Daily Mail and Mail on Sunday newspapers.
The store is now the most impulsive shopping channel for 54% of UK consumers, ADvendio's research shows – International Supermarket News internationalsupermarketnews.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from internationalsupermarketnews.com Daily Mail and Mail on Sunday newspapers.
Why have so many retailers, both large and medium, moved into retail media in the last three years? Bernd Bube, founder and CEO of ADvendio, explores how the