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London voice assistant adtech firm Say It Now has partnered with Specsavers to enable customers listening to radio on smart speakers to book their hearing tests online via Alexa.
The winner in this category is "Design for Everyone" by Wavemaker UK with Royal National Institute of Blind People (RNIB).
Bayer claims industry first with interactive smart-speaker ads People listening to Global radio stations can order Berocca tablets by talking to their Amazon device during a radio ad break. by Omar Oakes Free email bulletins