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Personalised digital feedback for company car drivers could significantly reduce carbon emissions - Vimarsana News

Personalised digital feedback for company car drivers could significantly reduce carbon emissions

Published: February 22, 2024

Providing company car drivers with personalised digital feedback on their driving behaviour can make them safer on the road, finds new research from Vle...

Source: responsesource.com
Related Topics:
Bert WeijtersFrank GoedertierPieter VanpaemelProfessor Of Marketing At Vlerick Business SchoolVlerick Business SchoolProfessor Of Psychology At Ghent UniversityVlerick BusinessGhent UniversityPeter RemonBluesky EducationCarbon EmissionsClimate ChangeNew TechDigital Cars
What does the notion of 'sustainability' means in the minds of consumers? - Vimarsana News

What does the notion of 'sustainability' means in the minds of consumers?

Published: November 16, 2023

Academic research reveals three key factors to sharpen the positioning & marketing communication efforts of brands claiming to be ‘sustainable’. When a...

Source: responsesource.com
Related Topics:
United KingdomFrank GoedertierBert WeijtersProfessor Of Marketing At Vlerick Business SchoolVlerick Business SchoolGhent UniversityVlerick BusinessJoeri VanOle SchachtPeter RemonBluesky Education