Betswap Limited News Today : Breaking News, Live Updates & Top Stories | Vimarsana

PlayUp is a next generation entertainment and technology group that enriches the lives of its clients by providing an entertaining, rewarding, and responsible online betting service. At its core, PlayUp develops innovative betting technologies in-house to power its brands and deliver world-class user experiences. Its energies are focused on fulfilling the needs of dedicated and passionate users who seek a deeper connection to the games they play.

PlayUp Limited has entered into an agreement to launch BetSwap Limited's marketplace technology across their United States sportsbook products. This will make PlayUp one of the first US sportsbooks with the innovative technology to be made available to their customers.