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Since 2020, Winfield United SA and Stellenbosch University have focused on identifying and prioritising specific farm-level needs and addressing them through targeted scientific research...
Clients and agencies are on different planets when it comes to how they perceive the effectiveness of the briefing process, according to research.
Largest study of its kind painted a disturbing picture of the agency briefing process.
BetterBriefs Project has looked at the shortcomingss of marketing briefs. How effective are briefs, and how much time are marketers wasting on them?
Report reveals 'staggering and uncomfortable truths' about the confusion, misalignment and miscommunication between marketers and agencies.