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Creative 131 Add to collection Leading beverage Pony Malta and MullenLowe SSP3 has brought schools to the one place that is still open as many children across Colombia continue to lose access to education The pandemic and its subsequent lockdowns have brought a myriad of changes to people in every corner of the world. In Colombia, the shift to online learning has seen more than 200,000 students drop out of school as they have limited access to technology. With many schools still closed due to the pandemic, Pony Malta, one of the leading beverages among teens in Colombia, found a way to make education more accessible. Along with their creative agency, MullenLowe SSP3, Pony Malta has created Pony Vital School Center, to bring education to the one place that is still open: malls. The school has been set up in the Paseo Villa del Rio Shopping Center, with students aged 6-12 able to attend four classes a day for reading and writing, English, spelling and scientific think ....
-MullenLowe SSP3 hacked Fifa’s career mode to create a female team in this “She FC” campaign for AB InBev Colombia’s Pony Malta (video above). The campaign includes a petition calling on FIFA to create a more gender-inclusive career mode. “The essence of Pony Malta is to inspire teens to reach the best version of themselves. To do that, we need to create safe environments for them, with equal opportunities for both men and women. She F.C. is a call to FIFA to help girls and women feel identified and represented within the game, and we hope people will join the movement to make one of the most popular games in the world be more inclusive,” AB InBev Colombia marketing director, non-alcoholic beverages ....