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Monster Beverage explores new marketing strategies to reclaim share, drive sales

Monster Beverage Corp. continues to dominate the fast-growing energy drink market with incremental sales and unit gains across its portfolio at a time when many newer category entrants lost both, and yet the company’s eponymous energy drink lost dollar share as competitors Celsius, C4, Ghost and others gained dollar share. ....

United States , Monster Energy , Monster Beverage Corp , Monster Beverage , Monster Green , Ultra Fantasy Ruby Red , Zero Sugar , Rio Punch , Irish Cream , Java Monster , Arketing Amp Advertising , Monster Energy , Energy Drinks ,

EUDR deadline approaches, what help is available?

December 30, 2024 marks the day by which supply chain stakeholders, including producers, importers, manufacturers, brands, and retailers within the European Union must ensure they are selling, importing and exporting EUDR compliant cocoa, coffee, palm oil and beef. ....

Michelle Deugd , Rainforest Alliance , Agriculture Organization , European Parliament , Rainforest Alliance Certified , European Union , Identity Preserved , Mixed Identity Preserved , Certificate Holders , United Nations Food , Prepared Foods , Ransparency And Supply Chain , Ereals And Bakery Preparations , Hocolate And Confectionery Ingredients , Ats Amp Oils , Ut Ingredients , Ish And Savoury Ingredients , Due Diligence , Palm Oil , European Union ,

Organic juice maker branches into RTD protein market

Suja Organic Protein Shakes join the company’s portfolio of cold-pressed juices and wellness shots. ....

Bryan Riblett , Suja Organic , Organic Protein Shakes , Food Business News , Food Business , Food Safety , Food Production , Food Ingredients ,