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Beware Non-Use of Your Trademarks in 2020 - Vimarsana News

Beware Non-Use of Your Trademarks in 2020

As a result of the pandemic some businesses have been pressed to discontinue manufacture or sale of products. As a result, in 2020 the use of one or more of the trademarks owned by your business may have stopped. As a general rule, non-use of a trademark for three years will create a presumption of abandonment. The events of 2020 have posed unique challenges to businesses in the U.S. and globally, testing their ability to adapt to new market conditions, re-evaluate resource allocation and operations, and achieve a steady position of productivity and readiness, amid a frequently-changing legal...