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Beer giant Asahi is tweaking the taste and packaging of its long-time product, the Asahi Super Dry, and says that today’s consumers are seeking out an “elevated experience” through a brand story, healthier options, and flavour innovations.
Beer giant Asahi is tweaking the taste and packaging of its long-time product, the Asahi Super Dry, and says that today’s consumers are seeking out an “elevated experience” through a brand story, healthier options, and flavour innovations.
Asahi Super Dry, Japan’s No.1 Beer, is bringing the refreshing taste of modern Japan to Australia with a multi-channel advertising campaign developed by Dentsu McGarryBowen to air nationally across TV, VOD, digital and OOH channels from this weekend.
Every Wednesday, The Drum picks the top global campaigns from our Creative Works.
Japanese beer brand Asahi is playing to its home strengths by surfacing large-font Kanji script in a new media campaign.