With U.S. push, Asahi aims to sate evolving tastes
The drink-maker is placing its “premium” offerings and low-alcohol and nonalcoholic beverages front and center in a bid to differentiate itself.
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The drink-maker is placing its “premium” offerings and low-alcohol and nonalcoholic beverages front and center in a bid to differentiate itself.
TOKYO: Japan's Asahi Group Holdings is on the hunt for acquisition targets in the United States and elsewhere to quadruple overseas sales of its flagship Super Dry beer by 2030, its chief executive said. The beverage giant took a step towards that goal last month when it said it was buying Wisconsin-based
Japanese beer giant Asahi is hopeful that its recently-completed large-scale group restructuring strategy to establish individual regional headquarters will maximise its competitive advantages across its four major markets.
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Asahi Beer is set to release a new television commercial for