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Social media is moving into the real world

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We’re at a fascinating crossroads of digital and social marketing, creative technology, and changing consumer habits.
TVs are getting smarter. Mobile ad tracking is being disrupted. Social platforms are all adding audio stories. TikTok is transforming how news spreads. Creators are monetizing like never before. Email is actually popular again.
Gamified brand experiences have always been popular with consumers, but social AR will create an opportunity for interplay between a brand and its consumer that will make a social comment or retweet seem trite.
And meanwhile, there is a digital and social layer on the physical world all around us, just waiting to be unlocked by our phones and soon eyeglasses, mirrors, windshields, and more. ....

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