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Social media is moving into the real world


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We’re at a fascinating crossroads of digital and social marketing, creative technology, and changing consumer habits.
TVs are getting smarter. Mobile ad tracking is being disrupted. Social platforms are all adding audio stories. TikTok is transforming how news spreads. Creators are monetizing like never before. Email is actually popular again.  
Gamified brand experiences have always been popular with consumers, but social AR will create an opportunity for interplay between a brand and its consumer that will make a social comment or retweet seem trite. 
And meanwhile, there is a digital and social layer on the physical world all around us, just waiting to be unlocked by our phones and soon eyeglasses, mirrors, windshields, and more. ....

Facebook Newsfeed , Your Feeds , Facebook Camera , Beyond Face Filters , முகநூல் புகைப்பட கருவி ,

Facebook lets users create and watch Reels on its platform


Facebook lets users create and watch Reels on its platform
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AFP
Facebook is doubling down on short-form videos by launching the ability to create and view them on its flagship social media platform, amid rising consumption for short videos in India and other markets.
On Tuesday, Facebook said it is testing a new feature that will recommend Reels from Instagram creators on its platform in India, provided the creator chooses to do so. India is the first market where this feature is being piloted with select creators such as Ashish Chanchlani, Pooja Dhingra, Masterchef Pankaj Bhadouria, Awez Darbar, Bong Guy and key public figures such as Suresh Raina, Sanjeev Kapoor, Harbhajan Singh among others. ....

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Flipclutch Research: AR technology enters the hotel industry, WIMI's multi-scene supports AR holographic applications


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HONG KONG, Feb. 1, 2021 /PRNewswire/ In recent years, AR technology has gradually entered various industries, such as medical care, tourism, real estate, automobiles, and catering. Many industries have saved the initial cost and later marketing expenses due to the addition of AR. Among them, the hotel industry almost reflects the typical advantages of AR in a specific industry.
As a romantic island, Bali, many couples choose it as a holy place for their weddings. Sheraton Hotel seizes this opportunity and uses AR technology to bring customers an augmented reality version of the wedding experience. This method will help couples choose their best wedding proposal. ....

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