Advertising in News genre up 8% in 2022; Reckitt Benckiser is top advertiser
Advertising in News genre up 8% in 2022; Reckitt Benckiser is top advertiser
Source: adgully.com
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News genre saw an 8% rise in 2022 compared to 2018.: TAM AdEx report
Mumbai: As per the recently introduced TAM AdEx report - 'Rewinding 2022 for Advertising in News Genre,' the ad volume of the news genre rose by eight per cent in 2022 as compared to 2018. In 2022, a slight drop of two per cent in ad volumes was seen over 2021, and a growth of 14 per cent compared to 2019. The highest growth was observed in 2021 since 2018. The first quarter
Source: indiantelevision.com
Who are the top advertisers on Indian news TV?
Reckitt Benckiser, Amul and LIC led the pack in the first half of 2022, new study shows.
Source: newslaundry.com