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Shah Rukh Khan, Ajay Devgn, Virender Sehwag, and Aamir Khan dominate IPL ads. Ad volumes decrease by 23%. Film stars, non-celebrity ads rise. Top ad categories include Ecom-Gaming, Pan Masala. Sporta Technologies major advertiser.
The latest TAM Sports report finds the Indian Premier League (IPL) remains a pivotal period for advertisers.
FMCG advertising in Digital up 7x during 2023 over 2019: TAM Media
Television recovers to show 3% growth in 2023 over previous year.
The top five categories present in IPL 2024 together comprised 52% share of ad volumes, with Ecom-Gaming leading the list. The Ecom-Gaming category dominated the category list in all 15 matches of IPL 2024. Apart from Ecom-Gaming, the top five categories included Range of Food Products, Pan Masala, Cellular Phones-Smart Phones, and Securities/Sharebroking Organisation.