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The numbers and why. Also in the programme, well be visiting the new silk road. It spans 7,500 miles, but how will businesses capitalise on the new train link between asia and europe . Its the uns International Day of happiness. Norway has come out top in the World Happiness index overtaking let us know what makes you happy in yourjob . Just use the hashtag bbcbizlive. Welcome to the programme. Its the lifeblood of firms. If people dont know you exist, or what you do, youll struggle to make much money. But advertising also costs money. So how do firms make sure theyre spending it in the right place and attracting the right customers . Thats top of the agenda for the industrys big annual get together in london this morning. So how much is spent on advertising . Around the world, across all forms of media its thought to be at nearly half a trillion dollars a year. But where ....

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