Is Bravura the prescription for sonic branding in pharma advertising?
In promoting a fake drug to cure sonic deficiency, Bravura's recent parody commercial strikes a chord about sonic branding in pharma advertising.
Source: mmm-online.com
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In promoting a fake drug to cure sonic deficiency, Bravura's recent parody commercial strikes a chord about sonic branding in pharma advertising.
"The whole concept is left open for interpretation and there are a couple of different paths that you can follow," Renda finishes. "There is room for people