Nine's Big Ideas Store: brands need to understand identity
More than one third of brands studied are failing to resonate with supporting people’s identities.
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More than one third of brands studied are failing to resonate with supporting people’s identities.
Aimee Buchanan, CEO of GroupM Australia and New Zealand, has said that some of the company's clients are "incredibly nervous" when it comes to talking about the steps they're taking to improve their environmental impact.
More research, more insights and more discussion to help brands create even bigger ideas.
Nine’s renowned Big Ideas Store is back for its sixth year from Monday, May 15 to Friday, May 19.
“The sessions will feature fresh perspectives and valuable insights from some of the country’s most renowned business leaders.