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Nielsen Introduces Media Data Room as Next Phase to Modernizing Data Delivery, Architecture - Vimarsana News

Nielsen Introduces Media Data Room as Next Phase to Modernizing Data Delivery, Architecture

/PRNewswire/ -- Nielsen, a global leader in audience measurement, data and analytics, announced today the introduction of Nielsen Media Data Room (MDR), a...

Experts' Take on What 2023 Has in Store - Vimarsana News

Experts' Take on What 2023 Has in Store

2023 will see the need to collaborate between media companies, agencies, advertisers and measurement companies, along with technologies like programmatic and identity resolution.

Source: adweek.com
OpenAP Announces Investment from Snowflake Ventures to Accelerate Development of the OpenAP Data Hub - Vimarsana News

OpenAP Announces Investment from Snowflake Ventures to Accelerate Development of the OpenAP Data Hub

/PRNewswire/ -- OpenAP, the advanced advertising company bringing simplicity and scale to audience-based campaigns in television, today announced an investment...

Snowflake invests in the OpenAP ad analytics consortium - Vimarsana News

Snowflake invests in the OpenAP ad analytics consortium

Snowflake invests in the OpenAP ad analytics consortium - SiliconANGLE

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Other days

100 years ago