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Best Media Info: The partnership seeks to harness the actor’s regal charm to highlight the snacking experience of the chips| Ad Craft News
Conceptualised by Leo Burnett, the film features Saif Ali Khan, who has been re-appointed as brand ambassador.
Best Media Info: Based on the insight that breakfast is being missed by as many as 44% of millennials, the campaign brings its message to life through three relatable films about the apparent excuses that people make | Ad Craft News
The film highlights Lay’s Gourmet’s premium snacking experience and ‘It’s Not Cooked, It’s Crafted’ proposition
Expressing the magic of fusion, the TVC opens with two families, one Indian and the other a foreigner, discussing their children’s love marriage