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Birch Benders is looking to shake up the cake and brownie aisle.
The keto and paleo-focused brand, which already markets waffle and pancake mixes, is expanding its baking mix offerings.
Made with clean ingredients, the Denver-based brand’s mixes and frostings contain no added sugar, and the keto-friendly line is free of gluten and contains less than 5 g of net carbs per servings, the company said.
“For years, we have reimagined classic favorites with better-for-you alternatives, including our popular pancake and waffle mixes, and we’re thrilled to bring the Birch Benders magic into the baking aisle,” Lucy Rand, vice president of marketing at Birch Benders send. “We believe that life is too short to not enjoy the foods you love most, and this new line is a great option for anyone who is balancing decadent desserts and better-for-you eating.”