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K-pop industry struggles to overcome similarity with authenticity marketing

The K-pop industry is currently embroiled in debates over authenticity due to the growing similarity among idol groups. ....

Soult Ukpyolsi , South Korea , United States , Coachella Valley , Lee Dong Jun , Ahn Hee Je , Newjean Ditto , Le Sserafim , Lee Jae Wook , Kang Eun Kyo , Seoul National University Asia Research Institute , Belift Lab Courtesy Of Ador , Belift Lab , Bang Si Hyuk , Bighit Music , Source Music , Seoul National University , Asia Research Institute , Coachella Valley Music , Arts Festival , Sung Min Seong , K Pop Idols , K Pop , Bithit Music , South Korea , He Korea Times ,

BTS Share Trailer For New Book 'Beyond The Story: 10-Year Record Of BTS'

BitHit Music recently released an official trailer for "Beyond the Story: 10- Year Record of BTS." The book, co-written by BTS with journalist Myeongseok Kang, is being released to mark the group's 10th anniversary. "Beyond the Story: 10- Year Record of BTS," which looks back on BTS' decade-long his ....

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