More competitive but, as they say in italian -- nobody looks at who you are. they look at what you can do. >> right. >> it's here in london that francesco has found the freedom to take an entirely knew approve to calabrian cuisine. >> what have we got? >> this is our black cod with licorice, olive oil mash and crispy potatoes. >> look at that. >> mmm. >> it's incredible. this is absolutely delicious. >> oh, thank. >> you what looks like haut cuisine is actually an ode to francesco's actual calabrian roots. >> when we used to be kids, me and my older brother, we used to go and take the roots ou...