Taco Bell appoints Jordan Brand CMO as global chief brand officer
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Taco Bell announced today that it has appointed Sean Tresvant as its Global Chief Brand Officer, effective January 10, 2022. Tresvant will lead Taco Bell into a new age of transformative global marketing, spearheading boundary-pushing, multi-dimensional efforts that drive culture, initiate change and create impact. From strategic omni channel initiatives to digital customer touchpoints, he will further elevate and differentiate the Taco Bell fan experience as the brand continues redefining innovation in its industry.
Effective in January, the former Nike marketing executive replaces Nikki Lawson
Sean Tresvant, most recently chief marketing officer for Nike’s Jordan Brand, has been named Global Chief Brand Officer for Taco Bell, effective January 10, 2022.