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"Recipients love gift cards. You get to go buy what you want."
Retailers are scrambling to stock shelves in time for Christmas. Eduardo Munoz Alvarez/Getty Images Supply chain delays are boosting sales of gift
Consumers have a strong appetite for gift cards and gifting alcohol. But until now they could not do both with a branded gift card. The market had none. Beverage alcohol e-commerce platform company Thirstie on Nov. 23 announced the first-ever alcohol branded gift cards with major liquor brands.