Black Joy Parade's Artist Lift Off project celebrates the work of Black artists
In the aftermath of George Floyd’s death, communities across the nation reacted with racial justice protests. During this time, artists began immediately transforming the streets of downtown Oakland. Windows and walls were blanketed with murals by Black artists, for Black community members to memorialize the continued importance of the Black Lives Matter movement. Elisha Greenwell, founder of the nonprofit Black Joy Parade, saw the images of vulnerability, pain and hope sprawled across downtown Oakland but realized they were beginning to vanish. With Red Bull, Greenwell and Black Joy Para...