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Animated characters lifelike. i'm getting my head scanned using ea's bleeding edge technology. this 14-camera rig has been transported all over the globe during fifa 15's development to capture the likeness of over 200 of the world's biggest soccer stars. details like this aren't lost on the hypercritical gaming community. with each annual edition of fifa fans want more than just a foo title. >> we're always nervous about fan reaction. >> before you release a game that had been lazily put together, wasn't innovative, wasn't addressi inin ining the of our fans they would let us know on facebook...

Having dealt with air france 447. why is it so difficult this one? >> oh, the answer is, piers, it's just such a big ocean out there. and the sensors that we have to use are so limited in range. it takes a long time to deploy them to the bottom both of the ocean and drag them along in the tracks. we have logistics problems. they get snarled up with things the sea state gets too high, we can't deploy them because the waves are too long. it's a very unfriendly site for search operations. >> can we assume at the very least no plane will disappear again like this? do you share his optimistic that ...

Having dealt with air france 447. why is it so difficult this one? >> oh, the answer is, piers, it's just such a big ocean out there. and the sensors that we have to use are so limited in range. it takes a long time to deploy them to the bottom both of the ocean and drag them along in the tracks. we have logistics problems. they get snarled up with things the sea state gets too high, we can't deploy them ball tecause waves are too long. it's a very unfriendly site for search operations. >> can we assume at the very least no plane will disappear again like this? do you share his optimistic that...