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perspective here, some of the audience may disagree with me, taking the politics aside, i think it was a terrible business decision. you need to know who your consumer basis. there was some studies that came out in 2019 that were published by bloomberg business week. and it was sort of an interesting aggregate of the types of drinks that liberals eee favor and the types of drink such conservatives typically favor. on the conservative side it was bourbon and it was light beers, coerce, miller lite and bud light. close to 50% of their consumers. now, most of those folks, conservatives, they are blue-collar workers. so for the most part we sort of know as we debate these culture wars where that particular demographic rests as it pertains to gender and

Business decisionConsumer basisBloomberg business weekBud lightMiller liteCulture warsBlue collar workers