Bloomberg Media makes first-party data push via ad platform
Details 27 April 2021 Bloomberg Media has created its own ad platform named Bloomberg Iris, joining a list of publishers including Mediacorp, South China Morning Post and The Washington Post that have unveiled their own first-party solutions. Available globally, Bloomberg Iris is currently working with various clients, although Bloomberg did not specify who they are. Julia Beizer, global head of digital for Bloomberg Media, told MARKETING-INTERACTIVE that its investment in Iris has already helped the company grow its subscriber base and serve advertisers ...
Source: marketing-interactive.com