The Aspirations of JetBlue to Be a Travel Tech Company
More travel executives get their mission-critical industry news from Skift than any other source on the planet.Tell me more JetBlue Airways sees itself adding a business line that is different from flying planes — namely, travel technology. During a little-noticed talk late last week, JetBlue’s chief digital and technology officer Eash Sundaram outlined a plan for JetBlue to refashion itself as a tech company and lifestyle brand, too. “Selling an air ticket is, by far, what airlines focus on, but if we turn ourselves into a travel tech company, we’ll have a lot more products we can of...
Source: skift.com