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You have to be either 18 or 21 to own a gun. so it's their gun. i don't care what it looks like. it is their gun. it is their responsibility. and that's -- that's a non-negotiable. and marketers are going to do what marketers do. i am a marketing professional. i have been for 20 years. >> as a marketer, do you feel any responsibility for a situation like this in the way that crickett marketed. >> this is a very loaded question, pun intended. of course they bear some responsibility, but are they ultimately responsible? i made a decision when my children were young not to have guns in my house. ...

Nerf that's fun and exciting for kids, wasn't in my house. that wasn't part of our world. marketers can market all they want. it's really the parental responsibility to say, i have a gun in my house. it might be cute. it might be pink, which is insane -- they may not say that part. i say that part. >> right. you say that part. >> but it should be locked up. >> trisha haas and trudy ross, thank you so much for sharing your thoughts. regardless of what side of the fence you sit on this, our thoughts are with this family. this is a really awful story that certainly brings to light a conversation ...

To get their hands on a weapon. >> trudy, what about you? what was your initial impression? >> i mean, i'm not going to say it's not a terrible story and a horrible tragedy, because it is, but on the other hand, is it the marketers? is it their problem? it is. it's also the parents' responsibility. if you're going to bring guns into your home, take care to lock them up and be safe about it. this child got to the gun because it was sitting in the corner next to a bb gun, which was his as well. i don't have guns in my home. i don't support it myself. it's in our world. when 94% of people in this...