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“We are completely focused on growing the volume of blueberries sold in the United States and around the world,” said Jennifer Sparks, vice president of marketing and communications at the U.S. Highbush Blueberry Council. Established in 2000 as an official research and promotion program overseen by USDA’s Agricultural Marketing Service division, the USHBC exists to drive volume growth for blueberries by uniting the industry through research, promotions and resources.
The U.S. Highbush Blueberry Council (USHBC) has launched A Blueberry Boost, a new skill for Alexa, Amazon’s voice-activated AI service.