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Concealers, foundations and other skin correctors are no longer the exclusive domain of women. Just like skincare, makeup has been making its way into men’s routines for a few years now. While increased discourse around issues of inclusivity has accelerated a trend that is taking root in the cosmetics industry, many brands anticipated it years earlier. Back in 2018 Chanel launched
Jennifer Lopez’s ex Alex Rodriguez launches concealer for men Joanna Taylor From blemishes to dark circles and redness, concealers can cover a multitude of sins, so with the media storm surrounding the news that Bennifer is back on the cards, it’s no wonder that J. Lo’s ex fiancé Alex Rodriguez is reaching for his. The former baseball player and entrepreneur isn’t just dabbing on any old concealer, he has decided to launch his very own formula in collaboration with male health and grooming brand Hims, in which both he and J. Lo have jointly invested. © Provided by E...
ETX/AFP Former baseball star Alex Rodriguez, also known for being Jennifer Lopez's ex, surprised more than one person by announcing the launch of a line of makeup for men. Alex Rodriguez announced the launch of a concealer for men via Instagram. The first product unveiled by the high-level athlete is none other than a concealer, The Blur Stick, proposed in collaboration with Hims & Hers. Concealers, foundations and other skin correctors are no longer the exclusive domain of women. Just like ski...
The former baseball pro is going for a glow up after his breakup with Jennifer Lopez. Written By JLo's ex Alex Rodriguez launches MAKEUP for men post breakup with the Hollywood star When Jennifer Lopez and Alex Rodriguez announced their split, nobody expected what would follow. JLo is reportedly back with ex, Ben Affleck and even went on a vacation with him! Rodriguez on the other hand has been keeping a low profile following his split with the Hollywood star. The former Baseball star has now teamed up with the beauty and wellness company His & Hers, to create makeup for...
In Lieu of a Breakup Haircut, Alex Rodriguez Is Launching a Concealer Marketed to Men Alex Rodriguez may not be one to conceal his high-profile love life, but blemishes are another story. The entrepreneur and former baseball player recently announced the launch of a new concealer he helped develop with Hims, a wellness and personal grooming brand geared toward men consumers. (Hers, meanwhile, is the brand's counterpart catering to women.) The marketing move marks an additional step toward normalizing the use of makeup by men. "Working with the Hims & Hers team, I wanted to create a product th...